How to Stand Out Among Bigger Brands on Google
In regard to natural search results, the better the results Google can deliver, the more people will use its service. To provide the best possible results, Google tries to identify website elements that provide quantifiable proof that users find a given site valuable, as well as to refine its ranking algorithms to ensure that these factors are prioritized. Website branding falls into this category because users tend to trust and engage more with website brands they know than with lesser-known competitors.
Spend time on any SEO news website and you’ll likely find dozens of articles about how difficult the world’s largest search engine is making it for small-time webmasters to compete with the big brand boys. But instead of bemoaning the fact that bigger brands seem to receive advantageous treatment in natural search results, follow these three tips to harness the power of branding for your own site:
1. Develop your visual brand.
Just because your website only has a handful of pages doesn’t mean you can’t create a strong brand. Not only will developing your own distinctive brand pay off when it comes to SEO, it can also be an effective way to generate business by SEO Company New York. Consumers are still wary of handing out personal and financial information to potentially unscrupulous sites, but recognizable brands tend to put them at ease, making them more likely to convert into buyers or subscribers for your business.
Think about the elements that you associate with well-known brands, such as discount retailer Target. The company has:
- An easily recognizable logo
- A consistent color scheme across its web and offline properties
- Consistent marketing messages, taglines and slogans
None of these factors is out of your reach, no matter how small your business. Setting up a consistent color scheme, for example, can be as simple as choosing a couple of colors that you feel reflect your company’s personality and then splashing them across your website.
Once you’ve chosen colors, find a qualified designer to create a distinctive logo. While traditional graphic designers typically charge $500 or more for logo creation, a number of freelance designers might do the job for $100 or less.
Creating compelling marketing messages may take some time, but once you settle on some, you can easily incorporate them into different areas of your website. Encompass your brand’s primary features and benefits in as few words as possible. That can help increase the chances that your audience will remember the message and associate your brand with it.
Continue reading this article at Entrepreneur.com after the break!